Cien - My Brand

My brand is going to be heavily influenced by the optimistic, Egyptian inspired era of the 1920's, Jazz, The Charleston, Feathers, Flappers, Gangsters, Bootleg Whiskey and a whole new explosion of colour palettes separated this era from any previous.

1. Subculture

I want my label to be sophisticated but still have an edge of laid back-ness to cater for everybody, whether it be evening wear, a cute little beach dress or just something you can simply go and have coffee with the girls in.

2. Totem

A totem I might use is either a Peacock or a Phoenix as they inspired a lot of wear in the 1920's and have beautiful colour schemes.

3. Symbols

A symbol I found on a poster for the Charleston may be used.

4. Colours

- Sky Blue

- Silver

- White (pearl)

- Royal Blue

- Turquoise

- Soft Yellow

5. Historical Style.

1920's

6. Age Group

17-30's

7. Gender

Female

8. Season

Spring

9. Geographical Distribution

Australia

10. Define the Products in the range.

I want my label to be sophisticated but still have an edge of laid back-ness to cater for everybody, whether it be evening wear, a cute little beach dress or just something you can simply go and have coffee with the girls in.

11. Types Of fabrics

Lace, Textured, synthetics, blends

12. Name of Brand

Roxel

Roxela

Gender

Folio

Sophi

Mistic

Charleston

Craze

Word

20’s

Fenix

Veil

Prohibit

Charlz

Miss Charlé

Charlé Rose

Charlton

Charle