Define and describe your potential market for your clothing label by answering the following questions.
1.Subculture?
I have tossed up in my head numerous different sub-cultures. Between punx, skate, 80 streets/hip-hop and the style or subculture whatever that may be that I fit into now, and miraculously have come out the other end asking myself what do all these genre's of human have in common, like a similarity and i found alot tend to wear generic clothing.
a social group within a national culture that has distinctive patterns of behaviour and beliefs.
punk
antidisestablishmentarinism
anarchy
80's hip hop culture
skating
graffiti
low socioeconomic backgrounds
2. Totems?
Rats
Tiger/Panther/Cat
Sheep/Cow
3. Symbols?
Anarchy sign
Skateboard
4. Colours
Black
White
Grey
Blue
Red
Home Deco also
5. Historical style
80s/90s Punk
80s HipHop/Skate
6. Age Group?
Adolescents
7. Gender?
Male
8. Season?
Winter
9. Geographical Distribution?
Melbourne
London
New York
Hong Kong
10. Social, Pollitical or Environmental aware?
Government
Authority
Human Careless Actions towards the planet and each other (prejudice)
11. Define the products in the range.
Jeans, Jackets, Shirts, Polos and T-shirts
12. Types of fabrics?
Cotton, Denim
13. Name of your brand?
Generic
Thrashed
Orphan
Out of Step
Bad Reputation
Dont Care
Adolescence
BAND
Youth
Rekord
14. Anything else you need to tell?
Its just a generic style. just a treat.
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