Wednesday, July 29, 2009

Branding - Christopher

Define and describe your potential market for your clothing label by answering the following questions.

1.Subculture?


I have tossed up in my head numerous different sub-cultures. Between punx, skate, 80 streets/hip-hop and the style or subculture whatever that may be that I fit into now, and miraculously have come out the other end asking myself what do all these genre's of human have in common, like a similarity and i found alot tend to wear generic clothing.


a social group within a national culture that has distinctive patterns of behaviour and beliefs.


punk


antidisestablishmentarinism


anarchy


80's hip hop culture


skating


graffiti


low socioeconomic backgrounds




2. Totems?


Rats


Tiger/Panther/Cat


Sheep/Cow




3. Symbols?


Anarchy sign


Skateboard




4. Colours


Black


White


Grey


Blue


Red


Home Deco also




5. Historical style


80s/90s Punk


80s HipHop/Skate




6. Age Group?


Adolescents




7. Gender?


Male




8. Season?


Winter




9. Geographical Distribution?


Melbourne


London


New York


Hong Kong




10. Social, Pollitical or Environmental aware?


Government


Authority


Human Careless Actions towards the planet and each other (prejudice)




11. Define the products in the range.


Jeans, Jackets, Shirts, Polos and T-shirts




12. Types of fabrics?


Cotton, Denim




13. Name of your brand?


Generic


Thrashed


Orphan


Out of Step


Bad Reputation


Dont Care


Adolescence


BAND


Youth


Rekord




14. Anything else you need to tell?

Its just a generic style. just a treat.

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