My brand is going to be heavily influenced by the optimistic, Egyptian inspired era of the 1920's, Jazz, The Charleston, Feathers, Flappers, Gangsters, Bootleg Whiskey and a whole new explosion of colour palettes separated this era from any previous.
1. Subculture
I want my label to be sophisticated but still have an edge of laid back-ness to cater for everybody, whether it be evening wear, a cute little beach dress or just something you can simply go and have coffee with the girls in.
2. Totem
A totem I might use is either a Peacock or a Phoenix as they inspired a lot of wear in the 1920's and have beautiful colour schemes.
3. Symbols
A symbol I found on a poster for the Charleston may be used.
4. Colours
- Sky Blue
- Silver
- White (pearl)
- Royal Blue
- Turquoise
- Soft Yellow
5. Historical Style.
1920's
17-30's
7. Gender
Female
8. Season
Spring
9. Geographical Distribution
Australia
10. Define the Products in the range.
I want my label to be sophisticated but still have an edge of laid back-ness to cater for everybody, whether it be evening wear, a cute little beach dress or just something you can simply go and have coffee with the girls in.
11. Types Of fabrics
Lace, Textured, synthetics, blends
12. Name of Brand
Roxel
Roxela
Gender
Folio
Sophi
Mistic
Charleston
Craze
Word
20’s
Fenix
Veil
Prohibit
Charlz
Miss Charlé
Charlé Rose
Charlton
Charle
in 1918 the war ended and the nightclub was born there were some cool names for clubs the it club, cotton club check out this site for more http://www.lib.uchicago.edu/e/su/cja/jazzmaps/listalph.htm
ReplyDeleteI like Craze, cos it was a pretty wild time I believe
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