LuLu : Fashion Label thoughts

Subculture:

high fashion/alternate

Totems and symbols:

• antique items and picture frames,
• flower motifs,
• body shape silhouettes,
• random art images,
• eyes,
• red lipstick,
• human expressions

Colours:

Blacks, greys, whites and sudden bright splashes of colour

- think loud paint thrown against an old vintage wall paper

Historical Style:

I'm not too sure where my influence is from, its a bit of a confused between recent high fashion, and vintage 1950s - 70s. Imagine current high fashion style mixed with vintage pattern and electric colour

Age Group:

17 - 30

Gender:

Female

Season:

spring - summer

Geographical Distribution:

high fashion capitals; London, Paris, etc and our Sydney

Social, Political or Environmental issues:

I'm thinking of making some shirt print designs that are reflective of different social comments, like those made by the graffiti artists we studied last term. I want to express environmental awareness issues by my use of printing materials and fabrics. No harm to animals for making of products.

Products in range:

• dresses,
• high waisted skirts,
• shoes and heels,
• leggings and stockings,
• tops,
• vests,
• jackets

Fabrics:

• satins,
• blends,
• knitted,
• lace
• natural
• velvet

Brand Name:

• Vintage Electric
• Short Stories
• Short Stories of Midnight
• Summer Romance
• Midnight Lust
• Beyond Ordinary
• Vintage Therapy
• Black Midnight
• Ecentric
• Vintage Soup
• Glory Box
• Glory Box Therapy
• Ecentric Therapy
• Tales of Midnight
• Therapy
• Beyond Imagination

I'm pretty set on Vintage Electric, but let me know what you think.

Heres some of my logo design thumbnails to help you imagine the mixture of inspiration i have tried to express in my blog: